6 Reasons Ford is America's Favorite Brand

In honor of the upcoming holiday, the Fourth of July or should we say the Ford of July - we're counting down the reasons Ford is America's favorite brand. Taking a look at the history, the products and the innovations behind Ford Motor Company, it's no surprise that Ford is America's most beloved brand.

1. American Values

The Ford Motor Company is the world's second largest family-owned business and there's nothing more important to Americans than the value of family.

2. Made in the U.S. of A.

Ford is headquartered in Detroit, Michigan and was launched in 1903. It was founded by American industrialist, Henry Ford.

3. Equality For All

In 1919, Ford began hiring disable veterans that were returning from serving in WWI. This made Ford Motors one of the first companies to employ people with disabilities and to adjust the work environments to their needs.

In the 1920's Ford offered African Americans a wide variety of employment opportunities. Meanwhile, all other auto companies considered African Americans less capable than others. When Ford promoted James Charles Price to purchaser of abrasives and industrial diamonds, he became the first salaried black employee in the industry.

Rose Willow Monroe aka 'Rosie the Riveter' worked at Ford Motor Company.

4. Equal Opportunities

Henry Ford perfected and developed the assembly line in 1908. This made it possible to mass produce the Model T, which gave Americans an affordable car and opened the road to the middle-class. Affordability and equal opportunity is the American way.

5. Higher Wages

In 1914, Ford more than doubled the wages of his workers when he offered $5 per day (about $120 today). Prior to this, the minimum wage was $2.34 per day. Ford is also responsible for the reduced workweek, which started at six 8-hour days in 1922 and changed to five 8-hour days in 1926. 

6. Strength

The Ford F-Series remained America's best-selling pickup in 2013 for 37 years in a row and remained the best-selling vehicle for 32 years straight. It is still currently holding those positions through the first half of 2014. Ford was built tough and built to last, just like America.